Public Information Basics (L-105)

<h3><a href="https://ncem-pa.org/wp-content/uploads/2026/02/L105-Sept-2026.pdf"><span style="color: #0000ff"><strong>SEE FLYER</strong></span></a></h3> <hr /> <h4><span style="color: #ff6600">COURSE IS A 24-HOUR TRAINING COURSE</span>. Schedule is as follows:</h4> <ul> <li> <h4><span style="color: #808080">Tuesday, September 15, 2026 from 8 a.m. until 5 p.m.</span></h4> </li> <li> <h4><span style="color: #808080">Wednesday, September 16, 2026 from 8 a.m. until 5 p.m.</span></h4> </li> <li> <h4><span style="color: #808080">Thursday, September 17, 2026 from 8 a.m. until 5 p.m.</span></h4> </li> </ul> <hr /> <h4><span style="color: #ff6600">COURSE DESCRIPTION: </span><span style="color: #808080">This course is meant to equip participants with the skills needed to be a full or part-time Public Information Officer (PIO), including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive / advocacy times and crisis / emergency response.</span></h4> <h4><span style="color: #ff6600">COURSE OBJECTIVES:</span></h4> <ul> <li> <h4><span style="color: #808080">Using the strategic communications planning model, develop a public awareness campaign (95%)</span></h4> </li> <li> <h4><span style="color: #808080">Using the strategic communications planning model, develop an incident communications strategy (5%)</span></h4> </li> <li> <h4><span style="color: #808080">Indicate the purpose of a public awareness campaign</span></h4> </li> <li> <h4><span style="color: #808080">Identify the steps in developing a public awareness campaign</span></h4> </li> <li> <h4><span style="color: #808080">Develop a strategy for an awareness campaign on a selected topic</span></h4> </li> <li> <h4><span style="color: #808080">Change the method of developing a plan to follow the 8-step StratCom process</span></h4> </li> <li> <h4><span style="color: #808080">Demonstrate the role and function of the PIO in both day-to-day and emergency environments</span></h4> </li> <li> <h4><span style="color: #808080">Compare actions PIOs can take to work with the news media during day-to-day and emergency environments</span></h4> </li> <li> <h4><span style="color: #808080">Describe different public information written products</span></h4> </li> <li> <h4><span style="color: #808080">Apply effective news release writing guidance</span></h4> </li> <li> <h4><span style="color: #808080">Adapt or repurpose written media products for social media</span></h4> </li> <li> <h4><span style="color: #808080">Describe what types of impressions specific body language might convey during an interview</span></h4> </li> <li> <h4><span style="color: #808080">Identify elements of an interview the PIO should consider ahead of time</span></h4> </li> <li> <h4><span style="color: #808080">Identify steps a PIO needs to take to prepare for and conduct a news interview</span></h4> </li> <li> <h4><span style="color: #808080">Demonstrate effective techniques for on-camera interviews</span></h4> </li> </ul> <hr /> <h4><span style="color: #000000"><span style="color: #ff6600">MANDATORY PREREQUISITES: <span style="color: #808080">Participants MUST have successfully completed the following courses prior to enrolling in E/L 105 course: </span></span></span></h4> <ul> <li> <h4><span style="color: #808080">IS-29: Public Information Officer Awareness</span></h4> <ul> <li> <h4><span style="color: #ff0000">Course can be completed online at:</span> <span style="color: #0000ff"><a style="color: #0000ff" href="https://training.fema.gov/is/courseoverview.aspx?code=IS-29.a&lang=en">FEMA IS Studies</a></span></h4> </li> <li> <h4><span style="color: #808080">To register for a FEMA Student Identification Number (SID) visit:</span> <span style="color: #0000ff"><a style="color: #0000ff" href="https://cdp.dhs.gov/femasid">FEMA SID</a></span></h4> </li> </ul> </li> </ul> <hr /> <h4><span style="color: #ff6600">RECOMMENDED PREREQUISITES:</span> <span style="color: #808080">Experience using concepts and principles from ICS-100, ICS-200 and use of skills in a response or exercise.</span></h4> <hr /> <h4><span style="color: #ff6600">CLASS LOCATION(S)</span>: <span style="color: #808080">Course will be held at the Northampton County Emergency Operations Center (EOC) located at 100 Gracedale Avenue, Nazareth, PA 18064.</span> <em>(<span style="color: #0000ff"><strong><a style="color: #0000ff" href="https://maps.app.goo.gl/oRsZgoN3DJGbuzGx5">NC EOC DIRECTIONS</a></strong></span>)</em></h4> <hr /> <h4><span style="color: #ff6600">COURSE REGISTRATION:</span> <span style="color: #808080">Please visit <a href="https://www.train.org/pa/course/1109111/live-event"><span style="color: #0000ff"><strong>THIS LINK</strong></span></a> to enroll. Link also available on flyer. </span></h4> <hr /> <h4><span style="color: #ff6600">IMPORTANT INFORMATION: </span><span style="color: #808080">This course is being provided by Northampton County Emergency Management at no cost!</span></h4> <hr /> <h4><span style="color: #ff6600">QUESTIONS / CONTACT:</span> <span style="color: #808080">If you have questions or concerns please contact Michael A. Rampulla, EM Operations & Training Manager via email: <span style="color: #0000ff"><strong><a href="mailto:mrampulla@ncem-pa.org">mrampulla@ncem-pa.org</a> <span style="color: #808080">or phone call at 610-746-3194 Ext. 3229.</span></strong></span></span></h4>